And when you trace IWC watches’ storied history, you find the perfect marriage of traditional Swiss craftsmanship and pioneering American entrepreneurship. Whether you’re learning about IWC watches for the first time or have collected them for years, one thing’s for sure - IWC watches are everywhere. IWC watches can be seen on the wrists of Dwayne “The Rock” Johnson, Jamie Foxx, Bradley Cooper and even Emily Ratajkowski. Last year GQ crowned IWC’s Portugieser model the Most Popular Dress Watch of the Year, and the iconic line just expanded with a new model. IWC has made a name for itself in the watch world, and if you’re unfamiliar with the horological powerhouse, chances are it won’t be that way for long.
